Chrysler Canada requested an engaging microsite for the launch of the new Chrysler 200.
As the lead Designer/Art Director on the project, plus the combined efforts of my team, we used a 24 hour Yahoo! homepage takeover to launch the site. Which now currently lives on the Chrysler site. The site provided user engagement from a 360° perspective, a photo gallery and an interactive online commercial where the user could choose an interior or exterior view of the 200 while it drove throughout the city. During the takeover, click-through rates skyrocketed beyond client expectations.
