The objective was to highlight the lifetime value of the 2014 Jeep Grand Cherokee 3.0L EcoDiesel V6 engine.
The goal was to reinforce Jeep Grand Cherokee’s competitive advantages and highlight the key features of the 3.0L EcoDiesel V6 engine and to encourage users to click through to the site to complete an LFA. They also wanted to show consumers exactly how much money could be saved in fuel consumption with the EcoDiesel engine. Another goal was to persuade consumers to consider the Jeep Grand Cherokee with the EcoDiesel engine in their purchasing decision.
